Establishing your Brand Online – Part 2
Where to Start?
The best way to establish an online presence is by creating a blog. This is probably something that you have heard before, but I want to make sure you understand what the purpose of your blog is. Your blog is not meant to act as your company’s website, although you can set it up that way if you wish. A blog is meant to drive traffic to your company website by providing valuable, educational content to your readers so that they can be better informed about the specifics of the products and/or services that your company offers.
A blog is a great place to connect all of your social media profiles, website and related information because it is set up in such a way as to get traffic from the search engines.
Your blog will not get any traffic in the beginning, but as you post more content your blog will become more relevant in the search engines and eventually be listed highly for keywords related to the products that you are selling.
Starting a successful blog takes time, but it is well worth it and if your business caters to a local crowd, there are much faster ways to get traction from the search engines. We will talk more about that in a future post.
You want to make sure that the content on your blog is not a sales letter.
The purpose of your blog is to establish you as an expert in your particular field. Write about subjects that are related to the products and services that you are selling. Provide your readers with valuable information. Go above and beyond to make sure that they are well-informed about the subjects related to your products.
Let’s say you sell a health and wellness product or supplement.
Instead of writing articles about the products you sell, you could write articles about individual ingredients that are in those products. The more detailed you are with the information you give, the less competition you will have on those particular subjects. The less content there is related to a specific subject means your article will have a greater chance of being found in the search results. You could write about each benefit associated with each individual ingredient. You can break it down further by writing about scientific research that has been done on each component of your product.
Educating people about specific aspects of your product is easy and profitable if you do it correctly.
Make it a priority to educate your prospects and they will love you for it.
Use your blog to provide people with valuable information and share your passions.
Make sure all of your social media profiles are included in the sidebar of your blog.
If you would like more information on the subject, or just want to chat, provide your information in the contact box below.
I will be glad to give you a call or shoot you an email.
Related articles
- The hidden benefits of blogging (meganjanecopywriting.com)
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